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In the ever-evolving realm of Web3 gaming, where pixels and code intertwine to create immersive experiences, a new player emerges with a story worth telling.
Tanhaji draws inspiration from a cultural masterpiece, the eponymous movie of the same name which tells the tale of the legendary Tanhaji Malusare, a valiant warrior who epitomized the indomitable spirit of the Maratha empire.
Paying homage to the monumental tale, the game aims to deliver an experience that resonates with the hearts and minds of players, fueled by cultural significance and a deep sense of national pride. Tanhaji seamlessly transports players back to the 17th century, allowing them to step into the shoes of the valiant warrior and embark on an epic journey that resonates deeply with Indian gamers.
With a solid foundation as a successful Web2 game, Tanhaji now embarks on a remarkable journey into the realm of Web3, carving its path to digital glory. With a multitude of downloads, resounding positive feedback, and a devoted fanbase, this Indian gem has proven its mettle.
However, Tanhaji is not content with mere success; it is driven by a vision that transcends its own achievements. The team behind Tanhaji envisions a vibrant Indian Web3 ecosystem, one that is ripe with opportunities for growth and innovation. They recognize the immense potential that lies within the Indian gaming landscape, and they strive to contribute to the development of the Indian Web3 space.
Together, let us witness the rise of Tanhaji as it spearheads the charge into the captivating world of Web3 gaming, proudly carrying the torch of Indian excellence.
Upon its release, Tanhaji took the gaming world by storm, captivating players and amassing an ardent fanbase.
With over 110,000 downloads on Android, iOS, and Steam, Tanhaji has truly left an indelible mark on the Web2 gaming landscape. The game’s appeal is evident in its Day 1 Retention rate of 30%, a testament to its ability to keep players engaged and immersed in its captivating world.
With an average playtime exceeding 35 minutes, Tanhaji has effortlessly captured the attention and devotion of gamers, providing them with an exceptional gameplay experience.
But numbers alone cannot fully capture the extent of Tanhaji’s triumphs. Tanhaji’s dedicated fanbase has amplified its presence through over 100 live streams on YouTube. These passionate fans have become ambassadors for the game, spreading the word and showcasing their love for Tanhaji to audiences around the world.
The game has also amassed an impressive array of notable achievements. From establishing a collaboration with Dolby to securing marketing support from esteemed OEMs like Samsung and Xiaomi, the team is working hard to further enhance its reach and visibility.
Tanhaji’s commitment to promoting Indian games and its innovative approach have garnered recognition and support. The game has been selected by MyGov’s initiative to showcase and celebrate Indian gaming achievements. It has also received the esteemed title of “Best Gaming Startup of the Year” at the Times Now Leaders of Tomorrow awards and conclave.
Additionally, Tanhaji’s contributions to the gaming landscape have been acknowledged by the Indian Game Developers Conference (IGDC), nominating it as one of the “Best Studio Games of the Year.” It has also earned the “Best Gaming Score of the Year” accolade from Animation Express, solidifying its position as an industry trailblazer.
Tanhaji’s remarkable journey has garnered media attention across various platforms. The game has been featured on ET Now Channel, hailed as the leading Indian gaming startup. Television channel ABP Maza extensively covered Tanhaji’s innovative contributions to the gaming industry, while several radio channels, including Radio Mirchi, Red FM, Radio City, and India FM, have shared its story with audiences across Maharashtra. Newspapers such as Sakal, Divya Marathi, Deshdoot, Loknama, and Lokmat have extensively covered Tanhaji’s achievements, spreading its influence throughout Maharashtra and beyond.
With more than 1150 satisfied customers leaving positive comments and ratings exceeding 4.2 on Google Play, Tanhaji has earned the loyalty and adoration of its player community.
The Tanhaji team sees the opportunity to pioneer the integration of Web3 into the gaming experience, offering players a new level of ownership, engagement, and rewards.
In the words of CEO Vaibhav Mahajan, “Web3 represents a paradigm shift in gaming, empowering players with true ownership of in-game assets and fostering a sense of community and collaboration.”
As such, they aspire to redefine the gaming experience with the principles of decentralization, trust, and transparency. Vaibhav shares with us his belief that “Web3 has the potential to revolutionize the Indian gaming industry, providing opportunities for players to participate in the creation and governance of virtual worlds while unlocking new avenues for monetization.”
At the same time, the team acknowledges the challenges that lie ahead as Web3 entrepreneurs in India. Regulatory uncertainty, adoption and awareness, infrastructure limitations, skill gaps, and access to funding are some of the hurdles they anticipate. However, they remain undeterred, viewing these challenges as opportunities for growth and innovation.
But challenges and setbacks do not faze the Tanhaji team. Reflecting on the journey of Tanhaji, Vaibhav Mahajan shares:
“The project faced significant challenges when the pandemic struck, and we found ourselves confined to our homes. This unexpected hurdle hindered our communication and prolonged the process of refining and releasing the game.
However, we persevered, recognizing the importance of timing, especially with festivals associated with the great warrior Tanhaji and the esteemed Shivaji Maharaj.
Drawing from our experience of developing 25 other games, our team possesses the fundamental skills to swiftly pivot and adapt. We embrace the spirit of agility, enabling us to overcome obstacles and seize opportunities in the dynamic gaming industry.”
These setbacks only strengthened the team’s resolve to venture into Web3, where they see immense potential for innovation and growth.
"One of the key reasons we chose to build on Tezos is its popularity and appeal within the Indian community. Tezos has gained significant traction in India, and we’re tapping into a tech-savvy and passionate community.
Joining the TZ APAC Tezos Incubator has empowered us to realize our vision and overcome the unique challenges of integrating Web3 into our game. The expert advice on tokenomics we received has enabled us to design a compelling in-game economy that enhances player engagement and rewards.
Their workshops, training programs, and educational resources have equipped us with the knowledge and tools to continuously innovate and refine our game, ensuring we deliver a cutting-edge gaming experience.
By choosing TTI and harnessing the power of Tezos, we are confident that we have found the ideal platform and support system to propel Tanhaji into the Web3 gaming space."
Tanhaji embraces the potential of Web3 by integrating various Web3 elements into its gameplay, creating an immersive experience that leverages blockchain technology, tokens, and NFTs.
Central to the in-game economy of Tanhaji is the Muhar token, the core currency used for transactions within the game. Players can acquire Muhar tokens by purchasing Tezos XTZ tokens and converting them into Muhars. With 1 XTZ token equivalent to 1 Shivrai or 1000 Muhars, players can utilize these tokens to purchase items, upgrade weapons, and more.
To enhance gameplay, Tanhaji introduces the concept of non-fungible tokens (NFTs). Players can acquire NFTs representing different weapons and armor, each with unique attributes and capabilities. For instance, the Sword NFT, obtained from the marketplace, serves as the starting weapon with minimal damage power. By upgrading the sword using Muhar tokens or in-game Shivrai, players can increase their damage power by 5%. Similar NFTs such as Axe, Spear, Armor, and Helmet provide players with specialized abilities and protection.
As players progress through the game, they have the opportunity to earn special NFTs called ShivTez. These unique NFTs are rewarded upon completing specific levels, with bronze, silver, gold, and platinum variants available. Owning a ShivTez NFT grants players additional lives, supplementing the daily 5 lives provided. The higher the level of the ShivTez NFT, the more extra lives players receive. To mint a higher-level ShivTez NFT, players must burn the previously minted ShivTez NFT.
In addition to the immersive gameplay elements, Tanhaji incorporates in-app purchases using Muhar tokens or Shivrai. Players can use these currencies to acquire special attacks and potions, access an ad-free gaming experience, unlock emotes, and more. By offering a range of in-app purchases, Tanhaji provides players with options to enhance their gameplay and customize their experience.
Tanhaji’s integration of Web3 elements also extends to rewarding players for their achievements and engagement. Players earn Muhar tokens through various activities, including killing enemies, completing levels and maps, and even watching ads within the game. These rewards incentivize players to actively participate and progress in the game, while also providing them with a tangible and valuable in-game asset.
By integrating Muhar tokens, NFTs, and various in-game rewards, Tanhaji creates an engaging and rewarding gameplay experience that leverages the potential of Web3 technologies. Players have the opportunity to own unique assets, participate in the in-game economy, and unlock additional benefits through the acquisition of NFTs and in-app purchases.
