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Ask anyone in the Tezos community about one of the most successful NFT drops in recent times, and the name DOGAMI inevitably comes up. DOGAMI bills itself as the world’s first Petaverse, a mobile augmented reality (AR) game where players can adopt and raise a 3D dog NFT and earn $DOGA tokens as part of their gameplay. Each DOGAMÍ collectible will interact with the DOGAMI game, allowing owners of the virtual dogs to grow them (think: Tamagotchis from the 90s) and eventually compete with them in different games. DOGAMI also has its own native marketplace, where fans can collect and trade to build their collection.
According to Max Stöckl, the launch went smoothly, with the initial NFT drop of 8,000 DOGAMI NFTs selling out while at the same time avoiding bots, ensuring the NFTs went to fans across the community. “The secondary market (for DOGAMI NFTs) has been incredible”, said Stöckl, “it’s around six times the original price right now for a bronze-level DOGAMI. It’s amazing”.
“Currently, we stand at about 2.5M XTZ in transaction volume across (NFT marketplaces) Objkt.com, Rarible.com, and our own marketplace.”
DOGAMI’s early success is in part due to the huge community interest in the project and the efforts the DOGAMI team took to engage with the community, including exclusive looks at the design direction of the each of the four levels of DOGAMI NFTs (bronze, silver, gold, and diamond), and sneak peeks of the game’s design, which is due to launch later in 2022. Stöckl said the motivations for fans buying into the project are almost as varied as the DOGAMIs themselves. “Some just like the fact that the crypto price and the NFT price is so stable. Others are quite happy about the design. Others are here because they want to have a virtual replica of their dogs, and others are just here for the gaming. It’s really this wonderful mixture of different interests coming together. However, the largest common denominator in our audience is the passion for dogs”
“Personally, I really like the vibe on the Discord; it’s usually positive and constructive.”
Stöckl was quick to point out that the decision by the team to base DOGAMI on the Tezos blockchain has been a factor in the project’s initial success. “We’re big fans of the technology, and I’m very impressed by the recent Ithaca update.
“Updating any software while it operates is tricky, so upgrading a running ‘operating system’ like a blockchain without any disruption feels like magic. The guys & girls at the core developer teams like Nomadic Labs have done an amazing job.”
“Both the core developer teams and also the Tezos Foundation have been amazingly supportive. We’d love to see even more grassroots projects in the Tezos ecosystem.”
Far from resting on their collective laurels, the DOGAMI team have stacked the remainder of 2022 with a plethora of releases and updates to keep fans engaged.. Fans can expect a second NFT drop, while the team is also planning a series of accessory drops with big-name sports and fashion brands. The team also aims to launch the ‘puppy’ phase of the DOGAMI gaming experience; like the Tamagotchis that are perhaps DOGAMI’s digital ancestors, each NFT puppy goes through a lifecycle. ‘Owners’ need to bond with their virtual companion to help them grow. Once launched, players will also be able to earn $DOGA tokens.
“Once the puppy phase is released, we’re going to work on the adult phase for the rest of the year”, said Stöckl, “then we’ll deliver that in due course”.
