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The passion economy, a term venture capitalist Li Jin coined in 2019, is the new attention economy. And it’s enabling digital artists to monetise their creations while providing fans with access to their idols via unique online memorabilia.
It’s not just up and coming artists embracing the Tezos blockchain. In 2021, Christie’s announced $150 million in non-fungible token sales, the esteemed auction house’s highest sales in five years.
But global brands and events are quickly realizing there’s more to it than jumping on the NFT bandwagon and that there are tangible benefits to choosing the right blockchain solution and that includes the environmental factor.
The Tezos network’s energy-efficient Proof of Stake design has an estimated annual energy consumption of around 0.001 TWh. This means minting NFTs on Tezos is not only better for the environment but also more cost efficient for creators.
ONEOF uses more than 2 million times less energy per NFT than other platforms. It also gives pop culture and sport fanatics the chance to bid on or buy a digital piece of music or sporting history. A generation-agnostic marketplace includes an NFT of Muhammad Ali’s 2016 Sports Illustrated cover, ‘Gravity’ a rare diamond-tier NFT of Ben Ditto artworks featuring pop star Pia Mia’s creative direction, and a black Gibson ES-335 gloss acoustic electric guitar signed by Rolling Stones legend, Keith Richards, and accompanied by a four-second NFT of Richards signing the guitar at NYC’s Germano Studios. $0 minting cost means fans of all budgets can afford to connect with their favorite musicians and sporting legends. Users can purchase NFTs with a credit card, or bid on items.
The extreme sports brand has launched a range of DIGITAL COLLECTIBLES celebrating their star champions. For $399, you can own copies of a video montage of Red Bull Racing’s driver and Formula 1 World Champion Max Verstappen, whose collective wins, podiums, and pole positions famously stopped rival Lewis Hamilton from beating Michael Schumacher’s record of 7 world championships.
Ubisoft Quartz is the gaming giant’s NFT MARKETPLACE PLATFORM. Tom Clancy’s Ghost Recon Breakpoint is their latest release and features collectible digits players can use in-game, buy, trade, or sell. The playable digits provide an enhanced mission experience. They are released in limited edition batches, remember their owner’s name, and feature a visible, engraved serial number.
Mike Shinoda is an American artist whose claims to fame span singer, songwriter, musician, rapper, record producer - and creator of ZIGGURATS, the first generative NFT mixtape launched on Tezos. Named after the ancient Mesopotamian multi-layered temples in which Gods were believed to live at the top, this collection of 5,000 unique audio and visual NFTs derived from Shinoda’s art and music offer varying levels of rarity.
The MCLAREN RACING COLLECTIVE allows Formula 1 fans to get under the hood and build a digital imprint of their 2021 Monaco Grand Prix classic, the Gulf-liveried MCL35M. The experience involves collecting all 22 NFT digital pieces and virtually constructing the car from scratch. The second release of its kind, it’s a race against the clock to complete the build. For those who can’t make the deadline, future drops will provide another shot at the title.
With a simple mission to help Gen X find the right pair of jeans, the iconic fashion label is reaching out to Gen Z with its GAP THREADS NFT. Running with a ‘be yourself’’ theme, offerings include a Brandon Sines’ animation called Make your Mark, starring two deep thinking existentialists, Frank Ape, and The Buffer, talking about freedom of self-expression. How does this help sell jeans and T-shirts? The auction winner gets a limited edition Frank Ape X Gap - Always Play hoodie and a hand penned note from Sines.
DOGAMÍ is the first mass-market NFT play-to-earn AR mobile game, where you adopt and raise your 3D dog and earn $DOGA in the ‘Petaverse’. Taking the title as the world’s first ‘Petaverse’ and powered by Tezos, players can collect, raise, and trade their pampered pooches as NFTs. Dogami released 8,000 NFTs in late February, which is now sold out, and recently the project announced a partnership with ‘The Sandbox’ to bring DOGAMÍ avatars into The Sandbox metaverse.
NBA basketball team the Cleveland Cavaliers have launched a clean NFT platform that lets fans create their own digital locker, and collect digital pieces. Fans were invited to open their virtual MY CAVS LOCKER NFT, which also unlocked access to more digital collectibles – such as Kevin Love’s sensational pass to Cedi Osman for a 3-pointer. Throughout the season, more fan rewards and hidden treasures will be released to keep engagement at peak performance levels.
Kia America released its first ever NFT drop based on Robo Dog, the character featured in the automotive giant’s Super Bowl LVI ad. Ten thousand Robo Dog NFTs with predefined breed, age, size, gender, coat length and color were released on a first-in basis in February 2022. Designed to replicate the real world of dog ownership where older and larger dogs are less popular, ROBO DOG NFTS featuring these characteristics are more rare. Proceeds of the drop go to the Petfinder Foundation.
One of the world’s most famous pizza outlets has launched its own NFT SERIES on Tezos - the largest NFT giveaway to date. The collection of 19,840 NFT ‘hot bags’ are being given away free every time hungry customers order a pizza with Papa Johns, and arrive in a customer’s nominated Tezos wallet. Why 19,840? The number has special significance to Papa Johns as the company was founded in 1984.
